Book Recommendation

29 Oct

To be honest, I do not like to read, but recently I’m so free and thought “maybe I should do some reading”, and I would like to recommend this book “Why We Buy, The Science of Shopping” written by Paco Underhill.

Recommended to those who are in the Marketing, Retailing or PR industry, or generally anyone who’s interested in understanding more about shoppers.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: